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How to write a successful article for your blog

The copywriting process can vary depending on the project, but in any case it involves some basic steps. Below is the standard process to follow to write a successful article: Scroll down to our article on what exactly copywriting is and why it is useful to all websites: [...]

The Key Steps Behind Digital Marketing

Creating quality content is an integral part of the modern digital marketing strategy. In an information-dominated world, attracting and retaining the attention of the audience requires much more than just superficial content. Quality and high value content is an important factor in creating content for audiences. By analysing the key [...]

How important is copywriting for a website?

Let's start with the basics of this skill that is now used EVERYWHERE!! What is copywriting? Copywriting is the art and science of creating persuasive and engaging written content for the purpose of advertising or marketing. Copywriters are skilled in using words to capture and influence readers, with [...]

How can social media contribute to the growth of your company?

It has been proven that social media plays a key role in promoting businesses. Through social media, businesses have the ability to connect, interact with their audience by creating an intimate, friendly atmosphere and increase their potential customers by advertising their products or services. To achieve the maximum possible [...]

Social Media Management - Stand out in the digital world

Social Media Management: stand out in the digital world Nowadays over 59% of the world's population and in Greece over 70% of the total population use an online social media application such as Facebook and Instagram. It is easy to see that our communication nowadays, whether of a personal or professional nature, [...]

Google Ads. What are they and why should you use them?

A successful Google ads campaign can make your business even more successful if the campaign is framed correctly. The world of marketing has changed dramatically in recent years, and Google ads is one of the platforms contributing to this change. Indeed, Google Ads is one of the most [...]

Instagram Grid Layout

Let's talk about the organisation of publications! Why is it so important to have a pattern in our publications? The reasons are many! Maybe for a simple account it doesn't matter so much how the posts are presented as a whole, but for an influencer who uploads dozens of photos every day or for a business that [...]

Instagram: the first steps of a successful business profile

tips for a professional instagram profile

Instagram may have started as a social media platform for sharing photos and videos, but today it is one of the most powerful marketing channels of our time. Below are successful tips for a professional instagram profile and it is a useful tool to promote your business content, run [...]

Advertising on social media: 8 benefits for your business

On a daily basis, millions of people around the world are spending more and more time on social media. For this reason, businesses could not let all this time go unused.Therefore, nowadays, one of the most popular and effective advertising channels is social media. What does it mean to advertise a business on social media? Advertising a business [...]