WEBSITE PROMOTION ON GOOGLE
Google Ads
Website promotion without Google Ads is not possible!
It is possible to promote your business through various methods, but the most effective and meaningful promotion is with paid Google ads. Through them, you can create campaigns that define precisely what you want to advertise, to who to target, for how long, and with what terms of search to show your ads. From the very first day, you can see your traffic increase.
Google brings prospects to your page, but what they do next depends on the experience you offer them. If your page excites them, they will stay and explore more. If not, they are likely to leave quickly.
What are Google Ads?
Google Ads is the most effective advertising platform to increase the visibility of your business online. With paid advertising, you can create highly targeted campaigns that reach millions of Google users at the exact moment they're searching for what you have to offer.
Charge per click
In Google Ads you are charged only when users click your ad. CPC is determined by several factors, including the competition for the keywords you are targeting, the quality of your ad, and the locations you are targeting.
Google uses an auction system to determine which advertisers will appear in search results and at what cost.
View the first results
Your business can succeed better ranking of results in organic searches, as your paid ads can boost your visibility and drive more visitors to your website.
With strategic planning and continuous optimization of your campaigns, you can achieve great results and increase your sales.
Controlled budget
With the ability to control the budget, you have full control over your spending. You can define daily or overall budgets and adjust your spend based on campaign performance. This means you can achieve your goals without going over your budget.
Ευελιξία και Έλεγχος
You can close your ad whenever you want. This gives you full control of your campaign, allowing you to make changes or stop your ads at any time, according to your business needs and strategies.
How Google Ads Work?
The operation of Google Ads based on a pay-per-click system. Your ads are shown to users when they search for specific keywords. Every time a user clicks on your ad, you pay a predetermined amount.
Cost may vary depending on competition, as the Keywords with high competition usually have a higher price. Also, the quality of your ad and relevance to the keyword play an important role, as Google's system rewards the most relevant and quality ads at the lowest cost. Additionally, the daily budget you set affects the duration and intensity of your campaign.
Wondering which is the ideal solution for you?
Let us help you find your ideal customers through Google Ads. We create personalized strategies and provide you with analytics on your performance.
Frequently Asked Questions
To get started, you need a Google account some basic information about your business, and a budget to set your advertising plan. What is necessary is a website (landing page) where you will send customers who click on your ads.
Credit or Debit Card: You can add a credit or debit card (Visa, Mastercard, American Express, etc.) to your account and charges will be made automatically when you reach a certain spending limit or at the end of each month.
Yes, you have full control over your budget. You can set a limit on your budget per day or month, as well as the maximum amount you are willing to pay for each click.
Ads appear in different parts of the Google network, depending on the campaign type and settings.
For example:
The ads Search they mainly appear on the Google search results page when someone searches for specific keywords related to your products or services. Specifically, they can appear in the following places:
- Above or below organic search results on Google.
- About Google Search: Ads may also appear on Google's search partners, such as websites that work with Google to serve ads.
- They may also include additional elements (ad extensions), such as telephone numbers, addresses and links to various pages of your website.
The campaigns Performance Max (PMax) they are more flexible and show ads on all Google networks. This means your ads can appear in a wider range of locations:
- Google search results page: Similar to Search campaigns.
- Google Display Network: Your ads may appear as banners or images on partner websites and apps.
- YouTube: Your ads can appear as videos or banners before, during or after videos on YouTube.
- Gmail: They may appear as promotional messages in Gmail.
- Google Discover: Your ads can also appear in Google's Discover feed, which displays content based on the user's interests.
- Google Maps: Ads may be shown to users searching for locations or businesses in specific areas.
Yes, Google Ads allows you to select specific geographic areas for your ads to appear. You can target by country, city, or even a radius around a specific location.
Google Ads provides analytics that show you how many people have seen your ad, how many have clicked on it, and what they did next (eg if they made a purchase).
This depends on your goals. You can run the ads for a specific period of time (eg for promotions), or long-term to continuously increase traffic and sales. Google Ads allows you to stop or start campaigns whenever you want.
Yes, you can pause, edit or restart your ads at any time. This gives you complete control over your campaign without committing to a specific time period.
Yes, most advertisers direct their customers to a website where they can learn more about your products or services and complete purchases.
Results can start to be seen immediately as soon as your ads are activated. Usually, within the first few days or weeks, you can see clicks on your ads and visits to your website. However, for long-term success, continuous monitoring and optimization is important.
