{"id":11420,"date":"2024-12-02T10:46:39","date_gmt":"2024-12-02T07:46:39","guid":{"rendered":"https:\/\/digitalpro.gr\/?p=11420"},"modified":"2026-08-25T23:17:47","modified_gmt":"2026-08-25T20:17:47","slug":"pillar-page-ti-einai-kai-giati-voithaei-to-seo","status":"publish","type":"post","link":"https:\/\/digitalpro.gr\/en\/pillar-page-ti-einai-kai-giati-voithaei-to-seo\/","title":{"rendered":"Pillar Page: What It Is and Why It Helps SEO"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The <strong>pillar page <\/strong>it constitutes a strategic way of organising content that can significantly boost its performance <strong>SEO<\/strong>. In<strong> DigitalPro<\/strong>, we specialise in the implementation of SEO strategies that incorporate pillar pages to optimise content and search engine rankings. Let's look at exactly what a pillar page is and how it contributes to improving a website's SEO.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is a Pillar Page?;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Pillar Page<\/strong> It is a central, comprehensive page that fully covers a general topic with links to other related pages or articles that delve deeper into individual subtopics. The pillar page acts as a \u201ctrunk\u201d for a specific field and connects to content that expands and analyses the individual themes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if you have a health-focused website, a pillar page could be a general page on \u201chow to maintain good health\u201d. From there, there would be links to other pages that analyse specific topics such as diet, exercise, mental health, and so on.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Key Features of a Pillar Page<\/h2>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Clarity and Focus on the Core Theme:<\/strong> A pillar page should cover the main topic in depth, without being overly technical or specialised.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Links to related content:<\/strong> Footer links that delve deeper into the topic (such as articles, blog posts, case studies, etc.) help to build a network around the main topic.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Readable and Optimised Content:<\/strong> The description of the main topic should be clear, and the content should be optimised for SEO (using keywords and relevant phrases).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/digitalpro.gr\/wp-content\/uploads\/2024\/11\/pillar-page-scaled.jpg\" alt=\"pillar page\" class=\"wp-image-11428\" style=\"width:431px;height:auto\" srcset=\"https:\/\/digitalpro.gr\/wp-content\/uploads\/2024\/11\/pillar-page-scaled.jpg 2560w, https:\/\/digitalpro.gr\/wp-content\/uploads\/2024\/11\/pillar-page-300x300.jpg 300w, https:\/\/digitalpro.gr\/wp-content\/uploads\/2024\/11\/pillar-page-150x150.jpg 150w, https:\/\/digitalpro.gr\/wp-content\/uploads\/2024\/11\/pillar-page-768x768.jpg 768w, https:\/\/digitalpro.gr\/wp-content\/uploads\/2024\/11\/pillar-page-1536x1536.jpg 1536w, https:\/\/digitalpro.gr\/wp-content\/uploads\/2024\/11\/pillar-page-2048x2048.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How Does a Pillar Page Help with SEO?;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The use of pillar pages helps to strengthen a website\u2019s SEO strategy in various ways:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Increases visibility on search engines:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A well-organised presentation of content makes it easier for search engines to understand the relationship between pages and to rank them more accurately.<\/li>\n\n\n\n<li>The use of internal links connecting the pillar page to the website\u2019s content enhances the visibility of that content.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Enhances the user experience (UX):<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Users find the content they are looking for more quickly, as the pillar page acts as a site map and guides them to the respective articles.<\/li>\n\n\n\n<li>It improves user interaction and reduces search time, which is beneficial for SEO.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">It enhances the website\u2019s reputation:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A pillar page covering a broad topic becomes the main \u201cauthority\u201d on that topic. This boosts the website\u2019s authority in search engines for relevant searches.<\/li>\n\n\n\n<li>Over time, the pillar page may attract more traffic and gain more links from other websites (backlinks).<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Improves the link-building strategy:<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">By incorporating internal and external links, SEO becomes more effective. External links pointing to the pillar page help to improve the page\u2019s value.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Improves visibility in featured snippets:<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The correct structure of pillar pages helps in creating content that is suitable for Featured Snippets and other special positions in search engines.<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-vivid-red-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/digitalpro.gr\/en\/proothisi-istoselidas\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0393<strong>Why does my website need SEO?;<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How to Create a Successful Pillar Page<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Selecting the Topic<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Choose a general, broad topic that is directly related to your field and is likely to attract visitors. It should be a topic that is sufficiently interesting and can be supported by a number of sub-pages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Organised Content Structure<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The content of the pillar page must be well organised and include structured elements such as sections, questions, lists and charts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Linking to Related Pages<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure that the pillar page includes plenty of links to other pages on your website that explore more specialised topics related to the general subject.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>SEO optimisation<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Implement SEO techniques such as the use of keywords, meta descriptions, titles, headings and other SEO parameters.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Updates and Maintenance<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A pillar page must always be kept up to date with the latest content and information relating to that particular topic.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A pillar page is an excellent strategy for improving a website\u2019s SEO and organic visibility. It enhances content presentation, makes it easier to link to relevant content and improves the user experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Please don\u2019t hesitate to get in touch with us to find out how we can help you incorporate this technique into your own website.<\/strong><\/h3>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-vivid-red-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/digitalpro.gr\/en\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0397 pillar page \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ad\u03bd\u03b1\u03bd \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc \u03c4\u03c1\u03cc\u03c0\u03bf \u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03bf\u03c5 SEO. \u03a3\u03c4\u03b7\u03bd DigitalPro, \u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ce\u03bd SEO \u03c0\u03bf\u03c5 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03bd\u03bf\u03c5\u03bd pillar pages \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2. \u0391\u03c2 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03bc\u03b9\u03b1 pillar page \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03c3\u03c5\u03bd\u03c4\u03b5\u03bb\u03b5\u03af \u03c3\u03c4\u03b7\u03bd \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 SEO [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-11420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/digitalpro.gr\/en\/wp-json\/wp\/v2\/posts\/11420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalpro.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalpro.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalpro.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalpro.gr\/en\/wp-json\/wp\/v2\/comments?post=11420"}],"version-history":[{"count":23,"href":"https:\/\/digitalpro.gr\/en\/wp-json\/wp\/v2\/posts\/11420\/revisions"}],"predecessor-version":[{"id":11445,"href":"https:\/\/digitalpro.gr\/en\/wp-json\/wp\/v2\/posts\/11420\/revisions\/11445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalpro.gr\/en\/wp-json\/wp\/v2\/media\/11441"}],"wp:attachment":[{"href":"https:\/\/digitalpro.gr\/en\/wp-json\/wp\/v2\/media?parent=11420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalpro.gr\/en\/wp-json\/wp\/v2\/categories?post=11420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalpro.gr\/en\/wp-json\/wp\/v2\/tags?post=11420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}